Lavazza Enters Indian Market
Starbucks may not have entered Indian coffee industry yet, but another coffee tycoon Lavazza did by buying 100% stake in Barista. A popular coffee joint since its very beginning, Barista indeed served everything good except what it was expected to - Coffee. I have had countless breakfast, lunch and snacks at various Barista outlets all across Delhi and North India, but could not get a single cup of well made cappuccino. Keeping my tastes and disgust with Barista coffee aside, the outlet chain was probably the first one to teach the masses difference between cappuccino and latte. The chain served excellent sandwiches especially the chicken tikka ones and quite decent panini. Nonetheless, I knew Lavazza was making a move after seeing a faint red logo on Barista menu labelled as ‘premium’ coffees. So with a big shout to Starbucks, I hope there is some more international coffee brand presence in India. Probably Starbucks can buy out Café Coffee day and start off.
Read more about the buyout here
Tagged as Delhi, Food
Good thought about Starbucks buying out Cafe Coffee day, but guess what, CCD is still better than Barista as far as serving good cappucino is concerned, and Starbucks should never get the chance to have a monopoly as competition does everyone good. US market has hundreds of other cafe chains besides SBucks and they do good business, and some of them do serve excellent coffee.