iTV : Selling more Razors than Blades

Excellent write-up by Robert Cringely on future of iTV amongst other digital video market giants. From Swimming With Sharks

So for the moment Apple tells Wal-Mart that movies sold through the iTunes Store won’t be a threat because of their lower than DVD resolution. When that fails, Apple will point out that HD-DVD and Blu-ray are coming and Wal-Mart should stop worrying. But eventually Apple will succumb to its need to sell yet more iPods and will point out that its little gizmo is a fine substitute for an optical disc. Take your iPod to Target and fill it with movies. Or, better still, buy an iPod at Target and THEN fill it with movies. Remember that in the end this is all about selling more razors, not more blades, so movie sales don’t really matter much to Apple as long as iPods are flying off the shelves.

(via DF)